In fact, the organic personal care and cosmetic products market is expected to reach $19.8 billion (US) by 2022, which is a compound annual growth rate of 10.2% during the forecast period of 2016-2022. The beauty industry is being redefined, with even established brands tapping into the ‘all-natural’ space, in an effort to capitalise on what the public wants clean, simple, but effective products.
The bahamaSpa™ range of products, which includes sugar scrubs, bath bars and body butter, typically only contain five to six ingredients or less. They are also made up of indigenous elements such as coconut oil, shea butter, sea salt, and avocado oil, and are palm, phthalate and paraben-free. The brand is popular with Bahamians and people from all over the world and can be found at upscale boutiques, resorts and spas in the Caribbean, as well as in select locations in the US. Indira says her aim was to create a one-of-a-kind “eco-friendly, valuable souvenir, a useful gift” which people could treasure but that was also practical. She was also motivated to embody the natural beauty of The Bahamas.
Indira is so passionate about protecting the planet, the company is 90% plastic free, and all items are packaged in environmentally-friendly, biodegradable materials. Customers are also encouraged to reuse jars and bottles where possible.
Indira adds: “Our true love of people and the planet motivates us to remain skin friendly and eco from product to packaging. Simplicity is also a cornerstone of our brand. Our mission is, and always will be, to protect both the planet and our beloved clients from the torrent of harmful chemicals found in most commercial products.”
The COVID-19 health crisis has brought up new challenges for every business but bahamaSpa™ has adapted by launching a subscription box service and a line of products for the home. One of the company’s current best sellers is a hair care product that was launched in the middle of the coronavirus lockdown. Good&Kinky Hair™, which includes a hair treatment called Avocado BOOST™, was test marketed for two years and has had rave reviews.
Meanwhile, Indira reveals that she is currently in London “working diligently to secure factory facilities, partners and source supplies”. She adds: “We are using this period while our primary market, The Bahamas, is closed due to the pandemic, to grow internationally. Our plan is expansion into the UK and then onto European markets – Germany, France, Italy – where we have the most positive feedback and requests for reorders.
With the popularity of organic and natural commodities growing year on year, bahamaSpa™ is in a powerful position to capitalise. It has built a strong reputation for quality and continues to deliver distinctive products while staying true to its Caribbean roots. bahamaSpa™ has found a winning formula!
